Masterklasy 2019

Materklasy is an opportunity for traditional artists and craftsmen to develop their skills and competences. The classes in October and November 2019 focus, among other things, on building brands, acquiring new customers and forms of selling the pieces, copyrights, item design or safe and effective use of the Internet.


Where:  The classes take place in Lublin, in Workshops of Culture at Grodzka 5a (auditorium) and Grodzka 7
Registration: Admission is free. The number of places is limited. To register, send an e-mail to: a.turczyn@warsztatykultury.pl

The project is co-funded by the Ministry of Culture and National Heritage.  

 


Programme: 

Brand building and business development
When: 5 October 2019, 11.00-18.00
Where: Workshops of Culture in Lublin, Grodzka 5a

The workshop covers the potential of brand building in handicrafts, opportunities to create products, services and experiences. The participants will discuss how to establish and maintain contact with customers and practise using the tools for building mutually beneficial relations with the users. The workshop incorporates a variety of tools, including the strategic analysis Aakera, Design Thinking or Sprint Design. 

Instructors: Ewa Duda-Maciejewska and Grażyna Skarżyńska


Copyright for folk artists

When: 6 October – 9.00-16.00
Where: Workshops of Culture Grodzka 5a

The workshop addresses questions concerning the rights of artisans. The participants will learn that copyright is an advantage in their work.

Instructor: Magdalena Miernik


Trend analysis and new uses of tradition

When:

  • 12 October– 11.00-18.00
  • 13 October – 9.00-16.00

Where: Workshops of Culture in Lublin, Grodzka 5a

The class is an opportunity to discuss the current situation of folk artists and identify their problems, as well as to discuss new forms of using tradition. The participants will learn about the trends connected with traditional crafts and related fields.  They will learn the tools they can use in their work and create paths facilitating sharing knowledge, craftsmanship and cultural heritage with the next generations.

Instructors: Sebastian Grabowski, Natalia Maria Małecka


Craft vs. Design – Designing a product

When:

  • 26 October 2019, 11.00-18.00
  • 27 October 2019, 9.00-16.00

Where: Workshops of Culture, Grodzka 5a and 7

The workshop covers various important aspects of design – not just designing objects. The participants discuss how to approach one’s own work more consciously, how to highlight their originality and the value rooted in tradition. The workshop examines inspiring examples of cooperation between artisans and institutions promoting traditional products and look at the cooperation between artisans and designers. The workshop includes exercises to develop creativity and imagination for self-presentation.

 Instructors: Elżbieta Wierdak and Anna Szwaja


Safe and effective use of the Internet

When: 16 November 2019
Where: Workshops of Culture in Lublin, Grodzka 5a and 7

Instructor: Łukasz Gładysz


Debate and official conclusion of Masterclasses

When: 17 November
Where: Workshops of Culture in Lublin, Grodzka 7

 The classes conclude with an open meeting/debate for all interested participants and folk artists who have not participated in the workshop. Other invited participants include representatives of creative sectors, folk artist communities and representatives of institutions running intersectoral collaboration. The aim of the meeting is to discuss intersectoral cooperation, present existing good practices and discuss the problems, dangers as well as advantages of such cooperation.

 

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